Real estate websites are a need of the hour. Statistics show that 97% of buyers use the Internet when looking for a house. 51% of respondents bought a house they found online.
And it’s no surprise because today real estate websites provide an easy way to research and find the best property within buyers’ budgets.
In the meantime, real estate agents and real estate companies are also moving online. Around 69% of them already have a website, while 10% plan to have one in the future.
In this article, we will focus on how to create a real estate website and discuss the key features every website must have in 2022.
1. Lots of quality property photos
In the world of real estate, quality images are essential to sell a property. 89% of buyers place the highest value on photos.
Source: Real estate in the digital age
Photos can be a great tool for real estate agents and brokers to get their listings noticed by the public. They can also help buyers visualize what their new home will look like before making an offer.
The design should be aesthetically pleasing and make good use of color to make it look modern, yet functional.
Photos, high-quality design, and layout combine to create a great real estate website, allowing potential buyers to get a sense of the space and see what living in the home would be like.
2. Detailed and catchy descriptions
The first impression is always the most important. If a property does not have an appealing description, it will be difficult to attract potential buyers.
A good description should be able to communicate all the characteristics of the property in just a few sentences. It should be clear, concise and interesting. A well written and detailed description can sell a property faster than a poorly written description.
This way, visitors won’t have to spend time reading pages and pages of text just to find out what interests them.
3. Searchable Lists and Suggestions
Searchable listings allow people to find their dream home in minutes without having to wade through pages and pages of listings.
However, real estate websites don’t just display ads. They also provide valuable information to users and make it easy for them to find what they need.
A lot of data is available for real estate websites. But all this cannot be displayed on the website itself. For example, a map will be displayed on the website but not a list of rentals.
4. No broken links or previously sold properties
Every website should be updated with the latest information such as newly listed properties.
The site should not have broken links or feature properties that have already been sold. If so, the site should be corrected as soon as possible to avoid confusion.
Also, it is beneficial to add a map of all the locations of properties available for sale in that region or city. This will help potential buyers find their dream home faster and easier.
5. Customer-Centric Content
The goal of every real estate website is to provide an excellent user experience. This can only happen if there is relevant, up-to-date, easy-to-read content that is aligned with the company’s marketing plan.
The website should also have a blog section where people can find new information on real estate trends and other related topics.
Companies must implement a solid SEO strategy to create content that meets the needs and requirements of the target audience. The latter can help attract more visitors by ensuring that the website appears higher in search engine results through pages containing relevant keywords and phrases.
6. Intuitive navigation and consistent appearance
Navigation is one of the most important aspects of any website. It’s the first thing a visitor sees, and it defines how easy it will be for them to interact with the site. Navigation should be intuitive so that visitors can easily find what they are looking for.
The navigation should also be easy to use, with a consistent design and look across all pages.
The website should be responsive and user-friendly. It should look good on all devices, regardless of screen size or browser it is used on.
7. Well-organized and categorized lists
When buyers decide to buy a new home, they want to know where everything is, how much it costs, when it was built and what amenities it has.
Also, they want to know if there are houses for sale in the neighborhood or open houses in the neighborhood. A good real estate website will provide this information quickly and easily.
Listing pages should be designed in such a way that users can easily find what they are looking for. Pages should contain the following:
- All relevant information on a property or building;
- Accurate descriptions;
- Current prices;
- Pictures and videos;
- Maps with location details;
- 3D interactive tour;
- Contact details of the seller or owner.
8. Authority and Expertise
Two of the most important aspects of selling a property are authority and expertise. The website is the most effective tool to connect with potential buyers. He must therefore be able to capture their attention and interest with the right tone.
In this regard, a professional copywriter can create compelling copy that will attract visitors and convert them into customers. They will help you establish your credibility as an expert in your field, which is crucial for attracting clients.
Internet is a vast space. And with so many websites, it can be difficult to navigate. But when you build a real estate website with the right features, you increase your chances of winning the contest.